September 2018 – A successful prelude to the autumn fair season

At the end of September we can look back on a great start to the autumn trade fair season from Fruhen Messebau. The start was made by the Gallery Shoes in Düsseldorf. On their return, the fair registered a quota of 98% booked-out space, offering more than 500 brands and 350 exhibitors the perfect setting to showcase their latest shoe creations and accessories in the state capital. Under the expert eye of our project managers, Fruhen Messebau supported its long-standing customers in their performances at this fair and put them in the best light.

Subsequently, the DMEXCO, as the central meeting place of the digital economy, media and innovation industry, invited to the get-together in Cologne for the tenth consecutive time. The trade fair describes itself as “the place where the digital business of tomorrow can be experienced today”. It was precisely this message that was to be presented at the booths of our customers at this event. As in 2017, our company, in cooperation with the agency ATE and the Munich architectural firm Benz & Ziegler, played a significant role in the trade fair appearance of the customer SevenOne Media. After the successful cooperation last year, we were also able to realize Spotify’s booth under the project management of Axel Schade, so that two lucky customers were able to present themselves to more than 40,000 interested visitors at the industry’s top event for two days.

The second half of September heralded a mass that broke its own records in 2018. At the AMB in Stuttgart, 1,553 exhibitors invited more than 120,000 gross square meters of exhibition space to 91,016 visitors for five days to discuss innovations and further developments in metal cutting and abrasive machine tools, precision tools, metrology and quality assurance. At the same time, several project managers realized trade fair stands for our long-term customers, which provided a framework for the presentation of innovations in the industry, as well as technical dialogues and discussions.

Almost at the same time, the preparations for the leading trade fair for traffic technology, InnoTrans in Berlin, took place. As always, our employees use their entire know-how to hand over great trade fair stands to our satisfied customers on time. Especially the use of different materials in the indoor and outdoor area required the competence of our project managers, who confidently transformed more than 1,000 square meters of exhibition space for three-dimensional communication in the room.

Especially the September as starting signal for the fall season shows the versatility of the trade fair industry and the high professional competence of our employees, who adapt to this diversity and apply their know-how industry-specifically. So we look forward to an equally successful October, with other great projects and numerous satisfied customers.