Fruhen Messebau auf der EuroShop 2017
113,000. Visitors. 2,368 exhibitors. 50th anniversary. The world’s largest trade fair for investment needs of the trade: EuroShop. This year again, the employees of Fruhen Messebau. We were not only allowed to realize two high-quality double-decker exhibition stands, but also were inspired by the latest trends and technologies.
Messe Düsseldorf, 05. to 09. March 2017: 61 nations met for networking, exchange and negotiate. In 18 halls, exhibitors from 60 countries presented themselves to the international audience. The topic of this year’s EuroShop: “Digitization, omnichannel and emotionalising the shopping experience”. The ever-increasing digitization in the retail sector, tailor-made omnichannel solutions and the emotionalising of the shopping experience are indispensable topics and thus offer a lot of room for presentation for companies in the most diverse areas. POP Marketing, Expo & Event Marketing, Retail Technology, Lighting, Visual Merchandising, Shop Fitting & Store Design and Food Tech & Energy Management were seven clearly defined dimensions and topics at this year’s leading trade fair.
With the great success of the past EuroShops in mind, our employees visited and employees at the beginning of March the fair and informed themselves about the latest trends, potential suppliers & partners. The fair is the ideal occasion to discover new suppliers, innovative products and technologies. “In our fast-moving industry, it is essential to always be up-to-date and to incorporate innovative technologies into our portfolio.” This is how our Managing Director Bernd Fruhen puts it in a nutshell. In addition to innovative products and technologies, the EuroShop is also an ideal platform for experiencing current design trends and communication concepts up close.
This year’s main bid was emotional and storytelling. The customer must be offered an interesting concept, which is gladly pursued by him and gives him the certain “kick”. The communication becomes an experience. In addition to interesting trade fair presentations, our employees also visited a large number of lecture forums in various subject areas. Especially interesting for us, lectures in the field of architecture & design. Lectures on innovative architectural and design concepts enable us to keep up with the latest trends. In summary, the EuroShop 2017 was an outstanding event, with insights on the latest trends and technologies. Contacts were made, business cards exchanged and a lively follow-up business expected. The EuroShop: an indispensable leading trade fair for us, which we gladly visit every three years. The next EuroShop will take place from 16 to 20 February 2020 in Düsseldorf.