Fruhen Messebau of dmexco 2017

On the 13th and 14th of September everything in Cologne revolved around the topic of digital media. Innovative creators, marketing and media professionals, visionaries and creative people met in the media city on the Rhine in order to be fascinated by disruptive technologies.

We from Fruhen Messebau were also on site. Together with the agency ATE Albersmeyer Touristik & Events and the architecture and design office Benz & Ziegler we worked intensively on a successful appearance for the customer Seven One Media from Unterföhring.

At the end of July we started production for this elaborate project. It was drawn, sawn, glued and welded – and all, thanks to our 90% vertical integration – in the domestic production in Viersen. As a result, our experienced project managers Dirk Meertz and Dietmar Grau always kept the overview and were able to communicate the production status to ATE and Benz & Ziegler at any time. Due to the short construction dates, it was necessary to test the complex steel-wood special construction in our workshops. This could be guaranteed that everything goes smoothly when setting up in Cologne and the stand finally shines in full glory.

A total of 8 semitrailers made of steel, wood and mirrors in combination with light, picture and sound in a tasteful combination ensured the perfect appearance of the customer and a lasting impression on the visitors of the fair. Upon entering the double-decker construction, the visitor lost himself in the seemingly boundless world of the media and found himself everywhere. Wherever he looked, his gaze fell on his mirrored self, surrounded by the world of Seven One Media.

This result was only possible thanks to the perfect interplay of creativity, communication and coordination, production and vision. All persons involved in this stand succeeded in giving a frame to the motto of this year’s appearance of Seven One Media “We move media”, making it tangible for the viewer.

Building SevenOne Media dmexco 2017